Head of Digital
About the role
Head of Digital to consolidate Client's fragmented digital function into a single unit driving demand for a roughly 400-person sales organisation across B2B and B2C, based in Gurgaon. The role owns performance marketing, SEO and GEO, web, and lifecycle, and calls for someone who builds and leads in-house teams at an AI-native operating pace rather than outsourcing the core. 6 to 10 years of digital growth experience with ownership of a demand function at an omnichannel or D2C brand is expected.
Description
The Head of Digital consolidates Client's fragmented digital function into a single unit responsible for demand generation feeding a ~400-person sales organisation and sales enablement across B2B and B2C funnels. The role owns performance marketing, SEO/GEO, retention, web/martech, and attribution, building an AI-native in-house team from the ground up.
Experience
6-10 years of digital growth experience, including owning a digital demand function at an omnichannel or D2C brand
Location
Gurgaon (HQ)
Roles and responsibilities
- Build B2B and B2C lead flows that feed distribution and project sales with qualified, well-routed enquiries
- Equip the ~400-person sales organisation with digital content, tools, and lead intelligence
- Hire, onboard, and develop performance, SEO, and GEO talent; run the function AI-native
- Own organic and AI-answer-engine presence across all SBUs via SEO and GEO
- Own brand digital spend on Google and Meta for brand and lead-gen objectives; hold ROAS and CPL targets
- Build retention and lifecycle programmes for dealers, architects, and homeowners via email, WhatsApp, and remarketing
- Own web and martech layer: website, marketing-automation platform, GA4, Tag Manager, CRM integration with FreshSales
- Deliver a weekly digital dashboard with channel spend, leads, CPL, conversion, and revenue attribution
Must haves
- 6-10 years of digital growth experience with ownership of a digital demand function at an omnichannel or D2C brand (not agency-only or channel-specialist only)
- Has built and grown in-house teams across performance marketing, SEO, and GEO, not outsourced
- AI-native operating speed: builds and runs the function with AI at its core
- Full-funnel fluency across SEO, GEO, paid search, paid social, retention/lifecycle, GMB, and web performance
- Has owned a digital P&L or cost centre and can build and defend an attribution model
- B2B digital demand generation experience for a trade audience or closely analogous category
- Technical fluency in GA4, Tag Manager, and pixels; able to work closely with developers on tracking and web performance
Should haves
- Experience working alongside a field sales organisation where digital is upstream of the sales close
Non-negotiables
- AI-native operating pace is a requirement, not a nice-to-have
- In-house team-building experience required, outsourcing the core is not acceptable
Additional comments
The JD explicitly states that D2C e-commerce P&L and marketplace operations sit with a separate E-Commerce Lead; this role owns brand digital, lead generation, non-e-commerce performance marketing, SEO, GEO, retention, lifecycle, and web only. The JD also notes a character requirement: candidates who attribute past underperformance entirely to external factors without self-examination are considered a poor fit.
How the assessment works
After you sign up, Leo helps you set up your profile from your CV, then you complete a short case-study assessment for this role. Your work is scored against a rigorous benchmark, so you are judged on the quality of your thinking, not your pedigree.