SEO / GEO Specialist
About the role
SEO/GEO Specialist to own organic and AI-search discovery for client across a 6,000+ SKU catalogue, based in Gurgaon. The role rewards strong content judgment and the ability to build lasting topical authority, alongside genuine fluency in emerging AI-search optimisation, valued above pure technical SEO depth alone. 2 to 5 years across technical SEO and content, with real early GEO work, is expected.
Description
The SEO / GEO Specialist owns all organic and AI-search discovery for client, covering traditional SEO, generative engine optimisation, and the content depth that powers both. The role is built around a 6,000+ SKU long tail and a mandate to ensure client appears in both conventional search results and AI-generated answers.
Experience
2-5 years across technical SEO and content, with genuine interest and early work in GEO
Location
Gurgaon (HQ)
Roles and responsibilities
- Own traditional SEO across client's main page and sub-brand properties: on-page, off-page, and technical
- Build and continually extend organic coverage across a 6,000+ SKU catalogue
- Go deep on chosen content themes to build genuine category authority, not thin coverage
- Execute GEO: structure content for AI parsing, implement schema and FAQ coverage, monitor client's presence in ChatGPT, Perplexity, and Google AI Overviews
- Develop keyword and theme strategy: identify high-intent terms, map intent to content type, brief content and creative
- Run technical audits covering crawlability, indexing, Core Web Vitals, site speed, mobile usability, and structured data
- Deliver monthly SEO and GEO performance reports to the Head of Digital covering rankings, organic traffic, AI-citation visibility, and link acquisition
Must haves
- 2-5 years of SEO with hands-on on-page, technical, and off-page experience
- Demonstrated use of Search Console and at least one SEO platform (SEMrush, Ahrefs, Moz, or equivalent)
- Content judgment: ability to understand, build, or closely shape high-quality content
- GEO interest and early experimentation with structured content, FAQ schema, or answer-optimised copy
- Ability to run a crawl audit, prioritise errors by impact, and work with a developer to implement fixes
Should haves
- Long-tail instinct for turning a large product catalogue into compounding organic coverage
- Fluency with AI tools for researching, structuring, and producing content faster
- Comfort working at SKU scale across a large and growing catalogue
- Analytical ability to identify the cause of a ranking drop and propose an evidence-backed fix
- Active awareness of the GEO and AI-search landscape, ahead of most SEO practitioners
Non-negotiables
- Active execution interest and early optimization work inside GEO (Generative Engine Optimisation) for LLM models
- Strong content judgment: rejects thin, automated keyword hacks to prioritize genuine topical category authority
Additional comments
The JD explicitly states that GEO is central to the mandate, not an add-on, and that a candidate stronger in pure technical SEO but lacking GEO engagement and content judgment is less preferred. Ownership of data quality, including flagging tracking and structured data issues with proposed fixes, is called out as a character requirement.
How the assessment works
After you sign up, Leo helps you set up your profile from your CV, then you complete a short case-study assessment for this role. Your work is scored against a rigorous benchmark, so you are judged on the quality of your thinking, not your pedigree.